SRM Services is owned and driven by Sherrick Murdoff, an executive with 30 years of proven success in board leadership, corporate development, investing, M&A and Go-To-Market for venture-backed SaaS and professional services companies. Sherrick serves on the boards of multiple, private companies, including Neuraflash, Astound Digital and Thunder where he helps drive go-to-market execution, customer success, delivery excellence and M&A strategy. He is also a Senior Advisor at RLH Equity Partners, a private equity firm that invests in entrepreneurs to help scale distinctive, fast-growing services companies and an advisor to Tquila Fund of Founders, a technology venture-building firm that scales technology services businesses. Previously, Sherrick spent 12 years at Salesforce leading equity investments in technology services companies with Salesforce Ventures, involved in more than 80 investments and 45 exits.

Sherrick began his career as a management consultant for Price Waterhouse, including both technology strategy and implementation projects. He later joined NetDynamics (acquired by Sun) and continued in the software/SaaS space as CEO of Silver Tail Systems (acquired by EMC), and the leadership teams of iRise and Cascadeworks (acquired by Elance).

Sherrick graduated from the University of California at Los Angeles (UCLA) with a B.A. in Economics and Business with a specialization in Computer Science.